Beraan Pare is more than just a coffeeshop—it’s a celebration of heritage, tradition, and shared moments. Rooted in deep philosophy and rich culture, its visual identity amplifies every element to evoke harmony, excitement, and gratitude.
Services
Client
Year
Website
Challenge
Our client needed a brand identity which blends Dayak cultural elements with a modern approach as identity standpoint
Inspired by the spirit of togetherness, the design reflects the warmth of communal experiences, where stories unfold over a cup of coffee. Vibrant colors, abstract forms, and cultural imprints merge to create a visual language that is both contemporary and timeless.
Goal
Designed to inspire, spread joy, and honor its historical essence, this identity transforms tradition into an enduring experience—one that connects people to the soul of the coffee, the land, and the culture it represents.
Every element is thoughtfully crafted to reflect the richness of heritage, ensuring that each interaction with Beraan Pare evokes a sense of belonging and nostalgia. The visuals are not just aesthetic choices but symbols of deep-rooted traditions, celebrating the hands that cultivate the beans, the communities that gather around them, and the stories passed down through generations. From the intricate patterns to the carefully selected color palette, the design embodies the warmth, resilience, and authenticity of the coffee experience—bridging the past with the present and creating a timeless connection for the future.
Result
Every detail is intentional, from the vibrant color palette to the subtle imprints of cultural narratives, ensuring that the brand’s visual language is both contemporary and timeless. Abstract forms and textures pay homage to ancestral craftsmanship, while modern design principles create a seamless fusion between the past and the present.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
